Methodology

The IN Group commissioned independent research company Censuswide to survey 705 C-level executives in the UK, US, Germany, and Netherlands.

The sample size was split equally between leaders in tech and non-tech roles to allow comparison, with a gender split of 64% male, 36% female. Censuswide’s research complies with the MRS Code of Conduct and ESOMAR principles.

The IN Group supplemented this data with a separate survey of a focus group from its internal network, allowing us to compare and add separate insights from a further 50 C-level executives.